Volkswagen gates a new vehicle's full horsepower behind monthly subscription
6 days ago
- #subscription model
- #electric vehicles
- #Volkswagen
- Volkswagen's ID3 Pro and Pro S models have a hidden feature where full horsepower (228bhp) is locked behind a paywall, with normal driving capped at 201bhp.
- Users can unlock the extra horsepower via a subscription: $20/month, $200/year, or a one-time payment of ~$760.
- The subscription is tied to the vehicle, not the driver, meaning it transfers to new owners if the car is sold.
- Volkswagen justifies this as a way to offer power upgrades without requiring a new car purchase, similar to traditional engine upgrade options.
- Backlash exists from buyers who dislike paying extra to unlock a car's full potential after purchase.
- In a lighter note, Volkswagen sold more sausages than cars in 2024.