Burger King's AI will listen to orders and 'coach' workers on being 'hospitable'
7 hours ago
- #AI
- #Innovation
- #FastFood
- Burger King introduces AI chatbot 'Patty' for fast food operations.
- Patty, powered by OpenAI, assists employees via headsets, focusing on 'friendliness' and workflow simplification.
- BK Assistant platform provides training and operational support, including alerts for unavailable items and ingredient reminders.
- The AI analyzes drive-thru conversations but doesn't score employees or enforce scripts.
- Data points like keywords ('welcome,' 'please,' 'thank you') help managers understand service patterns.
- Designed as a coaching tool to improve hospitality and address operational flaws.
- Currently piloted in 500 restaurants, with U.S. rollout expected by year-end.