How to organize 3 acquired companies into one coherent website
3 days ago
- #content-strategy
- #information-architecture
- #user-experience
- Start with user goals instead of product-centric discussions to unify teams and build empathy.
- Identify commonalities across products and consolidate content to eliminate redundancy.
- Define varied ways users can meet goals, considering format preferences, audience needs, and receptiveness.
- Categorize users via taxonomy (e.g., by role, location, specialty) for intuitive navigation without rigid boxes.
- Test low-fidelity designs with users to validate labels, groupings, hierarchy, and information appropriateness.
- Think horizontally by reusing content components across pages to improve discoverability and wayfinding.
- Prepare for heated stakeholder discussions about content fate, acknowledging valid concerns and iterating as needed.