Micropayments as a reality check for news sites

5 days ago

Micropayments can convert fragmented, untapped readership into incremental revenue without undermining subscriptions.
Micropayments serve as a multiplier for advertising, not an alternative, and help demonstrate audience authenticity to advertisers.
Mobile games' in-app purchase models show that micropayments can work by using a two-step currency exchange process.
Introducing publisher coins as a bonus for subscribers and then extending to non-subscribers could ease the adoption of micropayments.
Big Tech's opaque ad attribution systems threaten legit sites, making independent metrics like micropayment histories crucial.
Marketers need to adopt more rigorous methods to measure ad effectiveness beyond Big Tech's biased systems.
A streamlined micropayment platform could improve user experience by reducing pre-content roadblocks like consent dialogs and sign-up prompts.

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