A literary history of fake texts in Apple's marketing materials
2 days ago
- #Marketing
- #Apple
- #Texting
- Apple's marketing materials feature fake texts and emails showcasing new messaging features.
- These texts depict an idealized, polite, and diverse world where Apple products are used perfectly.
- Recurring themes include sharing photos, planning trips, and organizing surprise parties.
- Characters in these texts are never revisited, except for John Bishop, who appears in multiple iOS versions.
- The texts lack common real-world texting elements like abbreviations, irony, or cynicism.
- The article compares these fake texts to the overly earnest tone found in some real-life WhatsApp groups.
- A collection of fake Apple texts from iOS 5 to iOS 17 is provided for further study.