Before You Automate, Ask Whether You Should Even Be Doing It in the First Place
7 hours ago
- #process optimization
- #automation pitfalls
- #organizational behavior
- Automating an already sub-optimal process may not lead to significant improvements and can sometimes worsen outcomes, such as accelerating the depletion of a target list in a low-converting marketing funnel.
- Once a process is automated, it becomes less likely to be re-evaluated or revisited after optimization, due to human and organizational tendencies to entrench rather than re-examine workflows.