Bombshell report exposes how Meta relied on scam ad profits to fund AI
16 days ago
- #Meta
- #Revenue
- #Scam Ads
- Meta earns billions from scam ads targeted at users most likely to click on them.
- Internal documents reveal Meta's hesitation to remove scam accounts to avoid revenue loss.
- Meta allowed 'high value accounts' to accrue over 500 strikes without shutdown.
- Scammers were charged higher ad rates as a 'penalty' by Meta.
- Meta's ad-personalization system shows more scam ads to users who click on them.
- Users encounter 15 billion 'high risk' scam ads daily across Meta apps.
- An additional 22 billion organic scam attempts occur daily on Meta platforms.
- Meta projected $16 billion (10% of revenue) would come from scam ads in 2023.
- 'High risk' scam ads include fake products, investment schemes, and banned medical products.
- Meta is most concerned about 'imposter' ads impersonating celebrities or big brands.