Hasty Briefsbeta

Bombshell report exposes how Meta relied on scam ad profits to fund AI

16 days ago
  • #Meta
  • #Revenue
  • #Scam Ads
  • Meta earns billions from scam ads targeted at users most likely to click on them.
  • Internal documents reveal Meta's hesitation to remove scam accounts to avoid revenue loss.
  • Meta allowed 'high value accounts' to accrue over 500 strikes without shutdown.
  • Scammers were charged higher ad rates as a 'penalty' by Meta.
  • Meta's ad-personalization system shows more scam ads to users who click on them.
  • Users encounter 15 billion 'high risk' scam ads daily across Meta apps.
  • An additional 22 billion organic scam attempts occur daily on Meta platforms.
  • Meta projected $16 billion (10% of revenue) would come from scam ads in 2023.
  • 'High risk' scam ads include fake products, investment schemes, and banned medical products.
  • Meta is most concerned about 'imposter' ads impersonating celebrities or big brands.