I analyzed 200 e-commerce sites and found 73% of their traffic is fake
a day ago
- #bot-traffic
- #ad-fraud
- #digital-marketing
- A conversion rate of less than 0.1% revealed fundamental flaws in measuring online success.
- 68% of website traffic was non-human, sophisticated bots designed to fool analytics.
- Across 200 websites, the average fake traffic was 73%, indicating a systemic issue.
- Bots mimic human engagement with precise, unnatural behaviors, skewing marketing ROI.
- 64% of referral traffic from social media was fake, bouncing after 1.8 seconds without interaction.
- Legitimate data scraping for business intelligence contributes to the bot traffic problem.
- Filtering bot traffic revealed true conversion rates, improving marketing ROI significantly.
- Ad platforms are aware of bot traffic but have financial incentives not to address it fully.
- The internet's economy is increasingly a facade, with bots interacting with other bots.