An Interview with Unity CEO Matthew Bromberg About Turnarounds
10 days ago
- #Unity
- #Business Turnarounds
- #Gaming Industry
- Matthew Bromberg, CEO of Unity, discusses his career focused on turnarounds in the gaming industry.
- Bromberg's background includes roles at AOL, EA, Zynga, and Major League Gaming, highlighting his expertise in rescuing struggling businesses.
- Key lessons from Bromberg's career include the importance of cultural change, authentic communication with customers, and leveraging social connections in gaming.
- At EA, Bromberg turned around 'Star Wars: The Old Republic' by shifting focus to community and social connections, moving away from a subscription model.
- At Zynga, Bromberg led a cultural transformation that revitalized the company, emphasizing clear values and execution.
- As Unity's CEO, Bromberg addressed the controversial runtime fee issue by listening to developers and pivoting to a more customer-friendly approach.
- Unity's future strategy includes enhancing its advertising business with AI (Vector AI) and expanding into commerce solutions, aiming for a more open and personalized gaming ecosystem.
- Bromberg envisions Unity democratizing game development further, enabling creators to build interactive experiences with AI tools.