Connecticut and the 1 Kilometer Effect
4 hours ago
- #proximity principle
- #behavioral science
- #solar energy
- In 2015, geographers in Connecticut studied the adoption of solar panels.
- Early adopters of solar panels are interested in innovative technology and trust their installers.
- Clusters of solar panel installations form around early adopters, influencing nearby neighbors.
- Studies in Sweden, China, and Germany confirmed the proximity principle in solar panel adoption.
- The proximity principle applies beyond solar panels, influencing behaviors like health priorities.
- People tend to adopt behaviors and priorities similar to those around them.