OpenAI CEO's Identity Verification Company Announced Fake Bruno Mars Partnership
5 hours ago
- #Identity Verification Technology
- #AI Partnerships
- #Celebrity Miscommunication
- On April 17, 2026, Tools For Humanity announced a partnership with Bruno Mars for his Romantic Tour, coinciding with their Concert Kit tool.
- Bruno Mars' management and Live Nation denied the partnership on April 22, stating they were never approached and first learned about it after TFH's claims.
- The false announcement was made by TFH's chief product officer Tiago Sada during a company event and was later corrected on their website.
- Tools For Humanity clarified they have no agreement with Bruno Mars and are actually partnering with Thirty Seconds to Mars for their 2027 European tour.
- TFH specializes in verifying human identities to prevent fraud, including with a physical iris-scanning orb launched in 2023.