Accenture dubs 800k staff 'reinventors' amid shift to AI
10 days ago
- #Corporate Rebranding
- #Accenture
- #Artificial Intelligence
- Accenture rebrands its 800,000 employees as 'reinventors' to emphasize AI leadership.
- CEO Julie Sweet promotes the 'reinventor' label, part of a June reorganization merging divisions into 'Reinvention Services'.
- Unusual job titles like 'ninjas' and 'imagineers' are common in tech and entertainment industries.
- Accenture is focusing on AI, planning to let go of employees who don't adapt to AI usage.
- The company is training staff in generative AI but will exit those who can't reskill.
- Accenture's internal HR site now refers to employees as 'reinventors' instead of 'workers'.
- Founded in 1989, Accenture provides IT, consulting, and outsourcing services globally.
- Post-pandemic tech consulting demand boosted revenue, but federal spending cuts may slow growth.
- Accenture's market value has dropped over 25% this year, now at $155bn.