Google Search to classify 'back button hijacking' as spam

6 hours ago

Google will demote websites engaging in back button hijacking in search results as part of a new spam policy.
Back button hijacking prevents users from returning to previous pages, redirecting them to unwanted ads or pages, causing frustration.
Violations are classified under malicious practices, leading to manual or automated demotions, with enforcement starting June 15, 2026.
Site owners have two months to remove hijacking scripts or configurations, including those from advertising platforms.

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