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Operation Bluebird to relaunch "Twitter," says Musk abandoned the name and logo

2 days ago
https://arstechnica.com/information-technology/2025/12/can-twitter-fly-again-startup-wants-to-pry-iconic-trademark-from-musks-x/
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  • #Social Media
  • #Twitter
  • #Trademark
  • A Virginia startup named 'Operation Bluebird' filed a petition to cancel X Corporation's trademarks for 'Twitter' and 'tweet,' claiming abandonment.
  • Operation Bluebird plans to launch a social network called 'Twitter.new' if the petition succeeds, possibly by late next year.
  • The group argues that X Corp. has abandoned the Twitter brand, removing it from products, services, and marketing.
  • Michael Peroff, founder of Operation Bluebird, believes current alternatives (Threads, Mastodon, Bluesky) lack Twitter's former scale and brand recognition.
  • Stephen Coates, former Twitter general counsel and Operation Bluebird partner, aims to revive Twitter's 'town square' experience.
  • Elon Musk's rebranding of Twitter to 'X' in 2022 allegedly created an opportunity for the Twitter name to be legally abandoned.
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