Apple's New CEO Has a Background in VR, but Is Reportedly Bearish on Vision Pro

3 hours ago

Apple announces CEO Tim Cook is stepping down, with John Ternus, former head of hardware engineering, set to replace him.
John Ternus previously worked at Virtual Research Systems from 1997-2001, possibly contributing to early VR headsets like the V8, before joining Apple.
At Apple, Ternus rose through hardware teams, overseeing products like iPhone, iPad, and Mac, and became SVP of Hardware Engineering in 2021.
As SVP, he managed the launch of Vision Pro in 2023, inheriting Apple's decade-long XR investments, but reportedly expresses skepticism about Vision Pro's success.
Ternus is described as conservative regarding new product categories, having been wary of the Apple Car and Vision Pro due to concerns over distraction and profitability.
As CEO, Ternus will inherit Apple's efforts in developing AR glasses, a priority for Cook, and balance ambitions across new segments like the consumer-friendly Mac Neo.
Apple's XR strategy may shift, with reports of increased investment in smart glasses competitors and potential new headsets following Vision Pro.

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