Roku accused of selling children's data to advertisers and brokers
a day ago
- #children's data
- #Roku lawsuit
- #data privacy
- Florida accuses Roku of selling children's data without parental consent.
- Data collected includes viewing habits, voice recordings, and precise geolocation.
- Roku allegedly ignored signals indicating minors and sold data to brokers like Kochava.
- Lawsuit claims Roku violated Florida’s privacy and consumer-protection laws.
- Florida’s Digital Bill of Rights (FDBR) imposes penalties up to $50,000 per violation, tripling for children’s data.
- Roku faces another lawsuit in Michigan for similar violations under COPPA.
- Roku’s business model relies on platform revenues, including advertising, despite device sale losses.
- Roku’s Automatic Content Recognition (ARC) and Data Cloud services track and share viewer data.
- Malwarebytes Personal Data Remover helps users delete exposed personal information online.