Pentagon's social media rules can't keep up with viral military influencers
11 days ago
- #pentagon-policies
- #military-influencers
- #social-media-ethics
- Military influencers are navigating vague Pentagon social media policies.
- Influencers participate in programs like the Army's 'Creative Reserve' for recruitment.
- Ethical concerns arise from monetization and content boundaries.
- Pentagon policies are unclear, leading to uneven enforcement.
- Influencers aim to authentically showcase military life and boost recruitment.
- Content ranges from mundane daily life to controversial posts.
- Military leaders see influencers as both assets and liabilities.
- Monetization methods like referral codes and speaking fees are not clearly regulated.
- Influencers face scrutiny over political content and military messaging.
- Experts warn of risks to the military's apolitical ethos due to influencer-politician ties.