How many trackers are there?

5 hours ago

AdGuard's 2025 report reveals ad trackers accounted for about 10.22% of global internet traffic, with hidden chains potentially raising this to 40% if unblocked.
Global ad tracker traffic increased from 7.84% in 2024 to 10.22% in 2025, showing continuous growth driven by embedded advertising systems and tracking services.
North and Central America saw widespread increases, with countries like the US, Mexico, and Jamaica reaching 10-13% ad tracker traffic shares.
Latin America experienced steady rises, with Andean nations like Peru and Colombia doubling or nearly doubling their ad tracker traffic to 10-12% ranges.
Europe showed uneven growth: Eastern and Southeastern Europe had sharp increases (e.g., Belarus up to 13.20%), while Western and Northern Europe saw more gradual rises.
Asia presented a mixed picture, with growth in the UAE and Saudi Arabia but declines in India and Uzbekistan, reflecting diverse regional trends.
Africa demonstrated broad growth, with South Africa jumping to 13.69% and countries like Nigeria and Egypt entering double-digit ad tracker traffic shares.
Globally, ad tracker traffic is rising consistently, with higher levels in fast-growing internet regions and lower levels in developed or tightly regulated markets like China and Northern Europe.

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