Hasty Briefsbeta

£220 'for a cut-up sock' — Apples's new iPhone Pocket ridiculed online

10 days ago
  • #Apple
  • #Fashion Collaboration
  • #Tech Accessories
  • Apple announced a new iPhone carrying case called the iPhone Pocket, priced at £219.95.
  • The product faced online mockery for its high price and resemblance to a 'cut-up sock'.
  • The accessory is a limited edition collaboration with Japanese fashion label Issey Miyake.
  • Critics questioned the design's practicality, citing lack of security features like a zip.
  • Some defended the price, attributing it to the luxury collaboration and Apple's branding.
  • Analysts suggest the pricing reflects form, branding, and exclusivity rather than function.