Epic Games says Apple's new install process cuts user drop-offs by 60%

13 hours ago

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Epic Games reports a 60% decrease in drop-offs after Apple's iOS 18.6 update simplified the installation process for alternative app marketplaces.
Apple's previous installation process included multiple 'scare screens,' leading to high abandonment rates (65%) before the update.
The new iOS 18.6 process reduces warnings to one screen, resulting in a drop-off rate of 25%, closer to rates seen on Windows and macOS.
Epic Games remains critical of Apple's policies, including core technology fees, notarization rules, and restrictions on alternative app stores.
Epic Games also criticizes Google for its lengthy installation process and misleading warnings about third-party app stores.
A U.S. court previously ordered Google to open up the Play Store, a decision upheld in July after Google lost its appeal.

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