Timeline for Selling a Micro-SaaS
10 days ago
- #Acquisition
- #Micro-SaaS
- #Startup Lessons
- Development of MealByMeal began with a focus on using LLMs for accurate ingredient extraction and nutrition database matching.
- The domain mealbymeal.com was purchased for a few hundred dollars after struggling to find an available nutrition-related domain.
- The MVP was launched, leading to the first paid user and non-affiliated revenue from Google Ads and a directory listing.
- A ProductHunt launch boosted revenue to $100 MRR, peaking at $114 MRR a month later.
- SEO challenges arose as the domain name caused Google searches to autocorrect to 'meal meal'.
- The creator shifted focus to other projects, listing MealByMeal for sale on Acquire with an initial asking price of $20k.
- Initial buyer interest was low, leading to a price drop to $10k, then further negotiations and a final sale at $3.6k.
- The sale process took 120 days, involving escrow issues and extensive asset transfers.
- Reflections post-sale highlighted lessons on SEO, marketing, and the importance of project focus and discipline.
- Despite financial losses, the experience provided valuable insights that contributed to future project successes, reaching $6k MRR across new ventures.