Proactively Parasocial

2 days ago

A blog is a proactive way to build parasocial relationships.
Parasocial relationships are one-sided relationships where one person knows another without face-to-face interaction, a concept introduced by Horton and Wohl in 1956.
These relationships can form through any senses, primarily sight and hearing, and are amplified by technology like television, spoken language, and writing.
The internet and social media have significantly increased the prevalence and mechanisms for forming parasocial relationships.
Parasocial relationships can be negative, such as when they replace real social interactions, but they can also be positive, like relationships with authors or historical figures.
The author values parasocial relationships with ancestors, authors, and heroes, and finds them useful in professional contexts like networking and business.

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