Quality and reliability of semaglutide content on different Chinese short video platforms: a study focusing on side effects - PubMed
7 hours ago
- #side effects
- #short-video platforms
- #semaglutide
- Study evaluates quality and reliability of semaglutide-related videos on Chinese platforms (Bilibili, TikTok, Rednote).
- Focuses on side effect presentation differences across platforms and uploader types.
- Uses modified DISCERN scale and Global Quality Score (GQS) for assessment.
- 607 videos analyzed: Bilibili (309), TikTok (153), Rednote (145).
- Significant differences found in content quality, duration, and engagement across platforms.
- Bilibili focuses on Policy News, Personal Experience, and Commercial Promotion.
- Rednote emphasizes Medication Education and Medical Advice.
- TikTok mainly covers Policy News and Events.
- TikTok has the highest mention rate of gastrointestinal and hepatobiliary side effects.
- Content quality gradient: Rednote > TikTok > Bilibili.
- Side effect narratives lack differentiation between approved indications and dosage regimens.
- Platform ecology significantly influences drug information quality and reliability.