Apple announces more ads are coming to App Store search results
2 days ago
- #Apple Ads
- #App Store
- #Mobile Advertising
- Apple is expanding App Store search ads with more placements starting in 2026.
- Currently, there's one ad spot at the top of search results; new ads will appear further down.
- Advertisers can't choose specific positions; ad placement depends on bid amount and auction ranking.
- Billing remains cost per tap or install, and existing campaigns will automatically qualify for new spots.
- The ad format stays consistent across all positions, using default or custom product pages.
- Apple highlights strong App Store engagement: 800M weekly visitors, 85% download rate, and 60% ad conversion.
- New ads will support iOS/iPadOS 26.2+ and launch in 2026.