Rewilding the Internet
21 days ago
- #internet
- #rewilding
- #digital-stewardship
- The World Wide Web was initially designed as an open ecosystem for collaboration and idea exchange but has since been overtaken by monetization and algorithms.
- Web4 feels like an entanglement with AI algorithms, commercial content, and information overload, leading to a stagnant digital environment.
- Social media is the largest advertising channel, but much of the spending is ineffective, leading to a depletion of genuine content and user experience.
- Rewilding the internet involves dismantling algorithmic uniformity, reclaiming agency, and nurturing creativity and genuine connections.
- Examples of digital stewardship include communities like 4khd__, personal websites like jzhao.xyz, and digital performance artists like Harriet Richardson.
- Brands are encouraged to shift from aggressive marketing to presence, supporting micro-communities and fostering creativity.
- The web is a living ecosystem that requires care, diversity, and thoughtful engagement to thrive.
- Further reading suggestions highlight the shift from creation to extraction in digital economies and the need to save the web from misinformation and monopolies.