The Apache Software Foundation's New Logo
7 hours ago
- #Branding
- #Open Source
- #Apache
- The Apache Software Foundation (ASF) unveiled a new logo featuring an oak leaf, symbolizing endurance, resilience, and community.
- The oak leaf represents ASF's values: enduring and resilient projects, empowerment and community growth, stewardship and trust, and neutrality and openness.
- The logo design process involved ASF Members, a Logo Project Management Committee, and design partners, ensuring inclusivity and alignment with ASF's ethos.
- The ASF will continue using its full legal name where required but will also use 'The ASF' acronym for simplicity and consistency.
- ASF projects will retain their established names, including 'Apache,' for security and continuity, with no immediate plans for a Foundation name change.
- New brand guidelines will take effect on September 11, 2025, requiring updates to public uses of ASF logos.
- Projects with Indigenous imagery in their logos will receive design support to align with ASF's community values.