Hasty Briefsbeta

  • #Japan retail
  • #honor system
  • #unmanned store
  • Mr. Sato is tasked with buying a new microwave for the office.
  • Instead of going to a conventional electronics store, he visits GO12, an unmanned 24-hour shop in Kamata.
  • GO12 operates on an honor system, selling second-hand electronics without any staff present.
  • Items are not secured, yet shoplifting hasn't been an issue since its opening last month.
  • Prices are flat-rate per category, e.g., microwaves cost 5,000 yen.
  • Customers use a tablet to select and pay for items, then take them directly from the shelves.
  • Mr. Sato feels oddly guilty leaving without human interaction but successfully purchases a microwave.
  • GO12 offers a unique shopping experience, proving trust-based retail can work in Japan.