Apple Has Given Up on the Vision Pro After M5 Refresh Flop
3 hours ago
- #Smart Glasses
- #Apple Vision Pro
- #VR Headset Discontinued
- Apple halted Vision Pro development after M5 model failed to boost sales.
- Criticisms: high price ($3,499), heavy weight (>1.3 lbs), and discomfort despite updates.
- Low total sales (~600,000 units) and high return rates reported.
- Vision Pro team reassigned to other projects, including Siri.
- Plans for cheaper 'Vision Air' shelved; no new models planned currently.
- Apple shifting focus to smart glasses with AI, akin to Ray-Ban Meta, not using Vision Pro tech due to power issues.