Samsung confirms it will begin showing you advertisements on refrigerator screen
5 hours ago
- #advertising
- #smart-appliances
- #privacy
- Samsung will display ads on Family Hub refrigerators in the U.S. as part of a pilot program.
- Ads will appear on idle fridge screens but can be dismissed; they won't show in Art Mode or picture albums.
- The Family Hub fridge costs at least $1,799 and includes smart features like task management and entertainment apps.
- Samsung claims the pilot won't collect data on consumer ad interactions initially.
- Americans now see over 5,000 ads daily, with concerns about privacy and data collection from smart appliances.
- Samsung has faced criticism in the past for intrusive ads on smart TVs and other devices.
- The company is expanding digital displays on appliances like washers and dryers as part of its 'screens everywhere' strategy.
- Samsung previously stated it had no plans for ads on AI Home screens but may adjust policies based on customer needs.