Google phases out Privacy Sandbox
21 hours ago
- #privacy
- #tracking cookies
- #Google Chrome
- Google confirms the end of its Privacy Sandbox initiative, effectively halting efforts to replace tracking cookies in Chrome.
- Apple and Microsoft have warned users against using Google Chrome due to privacy concerns.
- Google's Privacy Sandbox, after six years, is being retired due to low adoption and industry criticism.
- The retirement includes multiple APIs like Attribution Reporting API, IP Protection, and Topics.
- Despite privacy concerns, Chrome maintains over 70% market share on both mobile and desktop platforms.
- New AI browsers like Perplexity’s Comet and OpenAI’s upcoming option may challenge Chrome’s dominance.
- Google’s Gemini in Chrome upgrade aims to counter AI competitors but raises additional privacy concerns.
- Critics argue that without Privacy Sandbox, user tracking remains a cornerstone of the ad-supported internet.