Amazon to end commingling after years of complaints from brands and sellers
3 hours ago
- #e-commerce
- #counterfeit
- #Amazon
- Amazon is ending its 'commingling' program, which pooled identical items from different sellers under one barcode.
- Commingling had allowed counterfeit or expired goods to mix with authentic ones, harming brands' reputations.
- Brands like Johnson & Johnson previously pulled products from Amazon due to concerns over counterfeit risks.
- The move signals Amazon's shift toward prioritizing direct partnerships with trusted brands over resellers.
- Amazon's logistics network now allows fast shipping without commingling, reducing the need for pooled inventory.
- Brands spent an estimated $600 million last year on re-stickering products due to commingling issues.
- The decision aligns with Amazon's recent direct partnerships, such as its renewed deal with Nike.
- Amazon also promoted a new AI-powered seller assistant during the event, but commingling's end drew the most applause.
- Commingling will be phased out across Amazon's supply chain later this year.