Quality, engagement, and predictive validity of acne-related short videos on Chinese platforms Bilibili and TikTok: A cross-sectional content analysis - PubMed
2 days ago
- #acne
- #dermatology
- #social-media
- Study evaluates acne-related videos on Bilibili and TikTok for quality and engagement.
- Bilibili videos were longer and scored higher on VIQI, while TikTok videos had higher JAMA and mDISCERN scores.
- High-quality content was mainly from verified and professional uploaders, focusing on anatomy/physiology and doctor monologues.
- Official media, epidemiology, and documentaries achieved the highest engagement.
- VIQI and GQS showed strong correlation, with VIQI being a strong discriminator of high-quality content.
- Findings suggest suboptimal quality overall, with Bilibili favoring coherence/accuracy and TikTok favoring transparency/engagement.
- Need for improved credentialing and evidence-based formats to enhance dermatologic information reliability on short-video platforms.