Radio is back – Gen Z's listening habits are changing the face of media
11 days ago
- #retro tech
- #radio
- #Gen Z
- Radio listenership is at its highest in two decades, with over 50 million weekly listeners in 2024.
- 78% of Gen Z listens to traditional radio, far more than their 20-minute daily TV viewing.
- Radio stations like Radio 1 attract younger audiences with young presenters, tailored experiences, and new music.
- Traditional TV viewership among 16-24 year olds has dropped below 50% for the first time.
- Gen Z's preference for retro tech is evident with trends like Tamagotchi stores and flip phones.
- Radio brands like Roberts are launching retro-styled products with modern features to appeal to Gen Z.
- Kindle sales are declining, with the Kindle app on mobile becoming more popular than e-readers.
- Physical book sales are rising, with celebrities and book clubs boosting their popularity.
- 20-24 year olds are the largest group buying physical books, and bookstores are expanding rapidly.