How to find your ideal customer, right away
19 days ago
- #marketing
- #buyer-persona
- #go-to-market
- Start with one buyer persona for effective marketing.
- Use three evaluation criteria: Product Strength, Market Size, and Distribution Strategy.
- Limit initial persona list to three distinct options.
- Fill out a questionnaire for each persona to evaluate them.
- Score personas quantitatively using a Likert scale for confidence levels.
- Choose the persona you know best for better communication and effectiveness.
- Avoid targeting segments you don't understand well.
- Link persona choice with go-to-market strategies.
- Be honest about your ability to reach and communicate with the persona.
- Visualize marketing content tailored to the chosen persona.
- After choosing a persona, focus on crafting a compelling Value Story.