The Cracker Barrel Hype(rreality)
4 hours ago
- #culture-wars
- #simulacrum
- #hyperpolitics
- Cracker Barrel's logo change sparks national uproar and culture war.
- The controversy reflects 'refinement culture' and right-wing anxieties about 'woke' changes.
- Cracker Barrel is a simulacrum—a corporate simulation of nostalgia, not an authentic old-timey store.
- The backlash exemplifies 'hyperpolitics'—political energy focused on cultural signifiers rather than policy.
- The right capitalizes on spiritual poverty, framing corporate changes as attacks on heritage.
- Fascism emerges from nostalgia for power and a half-remembered past, per Baudrillard.
- Conspiracy theories and culture wars fill the void left by a lack of meaningful political power.