Ryanair tries forcing app downloads by eliminating paper boarding passes
10 days ago
- #Ryanair
- #Travel Technology
- #Digital Boarding Passes
- Ryanair is eliminating paper boarding passes starting November 12, requiring passengers to use its mobile app.
- CEO Michael O'Leary stated that nearly all passengers have smartphones, justifying the shift to digital-only boarding passes.
- Passengers must check in online before arriving at the airport or pay a £55 check-in fee.
- Ryanair sends SMS and email reminders 48 and 24 hours before departure to prompt online check-in.
- CMO Dara Brady claims the move will make travel 'faster, smarter, and greener'.
- Nearly 80% of Ryanair’s 206M+ passengers already use digital boarding passes, aligning with trends in other ticketing industries.