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Only 8.9% of sites block AI crawlers, but 94.8% are never cited in AI answers

3 hours ago
  • 94.8% of audited websites are never named in AI assistant answers to buying-intent questions.
  • Only 1.9% of 5,978 assistant answers across ChatGPT, Claude, Gemini, and Perplexity mentioned the business being audited.
  • Gemini had the highest mention rate at 2.9%, while 8.9% of sites block at least one AI crawler, mainly training crawlers.
  • 54.6% of sites publish structured data, but only 19.3% use LocalBusiness schema for name, address, and category.
  • The study separates answer presence (outcome) from machine readability (input), with crawl signals read directly from websites.
  • Data comes from 458 domains audited between March and August 2026, with cross-assistant queries starting July 23, 2026.
  • Self-selected sample skews toward small and mid-sized businesses actively managing their web presence.

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