EU will mandate labels on authentic-looking AI content starting August 2
3 hours ago
- EU will require labels on AI-generated content that appears authentic, starting August 2.
- The rules cover generated images, audio, and text designed to look real, using digital watermarks, but exclude personal content and clearly artistic works.
- New AI systems on the EU market must comply by August 2; existing systems get four extra months.
- Non-compliance can lead to fines of up to 3% of a company's total gross revenue.
- While large social media platforms already label AI content, consumers may be surprised to see labels in areas like advertising, film, and publishing.