- 94.8% of audited websites are never named in AI assistant answers to buying-intent questions.
- Only 1.9% of 5,978 assistant answers across ChatGPT, Claude, Gemini, and Perplexity mentioned the business being audited.
- Gemini had the highest mention rate at 2.9%, while 8.9% of sites block at least one AI crawler, mainly training crawlers.
- 54.6% of sites publish structured data, but only 19.3% use LocalBusiness schema for name, address, and category.