2 months ago
- REO is launching a new affordable truck line in the US, with a focus on gasoline-powered vehicles due to their market dominance and proven reliability.
- The base model, REO Runabout, starts at $21,500 and features a gasoline I4 engine, body-on-frame construction, mechanical 4WD, and a claimed range of ~600 miles per tank.
- Key selling points include a 500,000-mile powertrain target, owner-serviceability with open parts catalogs, direct sales to avoid dealer markups, and a mechanical-first cabin design.
- Production is scheduled to begin in 2028, with a reservation system currently open for a $25 refundable deposit to secure a place in line.
- REO positions itself as a transparent, right-to-repair focused brand, contrasting with competitors by offering simpler, more durable trucks at a lower cost.