Why So Many Sales Happen on WhatsApp

10 hours ago

WhatsApp has 3.3 billion monthly users and 98% open rate, with sales conversions 45–60%, much higher than email or traditional channels.
Many sales happen inside chat conversations rather than on checkout pages; customers prefer asking questions before buying, especially from smaller or unfamiliar businesses.
Most businesses underuse WhatsApp, often skipping free tools like catalogues, saved replies, and labels that could streamline sales.
New 'WhatsApp Business Discovery' tools allow customers to find businesses within WhatsApp, turning it from a chat app into a discovery channel.
Meta is integrating AI agents that can answer questions, recommend products, and qualify leads automatically, but this creates dependency on Meta's platform and future costs.
Businesses should use WhatsApp fully but maintain customer relationships on their own systems to retain control when Meta changes terms.

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