- The author learned that external service providers, like PR agencies, prioritize their long-term relationships with media outlets over their client relationships.
- Clients are often small pieces of a vendor's ecosystem, and vendors can easily replace demanding clients.
- Beyond getting a service done, leaders should pay service providers to teach them how the work is done to become more strategic and reduce dependence.
- AI agents are rapidly transforming PR and similar industries, automating tasks like content drafting, journalist pitching, and brand monitoring.
- PR agencies will likely disappear or morph into higher-level service providers as AI tools become standard internal workflows.
- Future AI agents will operate as black boxes, delivering results without explaining their reasoning, which could limit human learning.