seo

Bilingual

Re: I Stopped "Creating Content"
2 months ago
- The author criticizes SEO marketing for treating people as 'traffic' and commodifying audiences rather than valuing genuine human connections.
- Influencer marketing is described as a subset of SEO, where creators are used as 'funnels' for conversion, reducing audiences to assets.
- The author reflects on leaving the SEO mindset, choosing to build an audience through genuine writing without marketing tricks.
- An audience is defined as active participants in creative works, unlike the faceless masses targeted by SEO marketers.
- The IndieWeb approach rejects SEO tactics, using aggregators, web rings, and blog rolls to foster organic growth and interaction.
I Tracked 997 Chrome Extensions That Changed Their Titles
2 months ago
- Analyzed 997 Chrome extensions that changed titles, revealing about 50 title experiments per week.
- Compared 381 title changers with 1,184 non-changers: title changes make rankings 4x more likely to move within 14 days, with equal odds of gaining or losing positions.
- Case study: Mailmeteor changed title from 'Gmail AI Email Assistant' to 'Mail Merge for Gmail', losing top rank for broad keywords but gaining top positions for more specific ones.
- Keyword relevance is critical; matching exact phrases in titles can secure #1 spots even against larger extensions, as seen in 'YouTube video to text' niche examples.
- Small extensions can leverage title changes for fast ranking impact, but should approach edits as trades, recognizing that removed words may sacrifice existing rankings.
Built 160 micro calculator tools and the keyword data genuinely surprised me
2 months ago
- Developed over 160 micro calculator tools spanning finance, math, health, and fitness.
- Conducted keyword research revealing 3,600 keywords with an estimated 341 million monthly traffic potential and average difficulty of 33.
- Found 1,784 easy keywords (under 30 difficulty), accounting for 50% of the set, highlighting low competition opportunities.
- Identified small, niche tools with exact match domains as highly underrated for SEO strategies.
How ChatGPT Picks Sources (I Read the Network Traffic, Not the Outputs)
3 months ago
- ChatGPT uses different data pipelines: serp for open web, labrador for licensed publishers, bright for Bright Data scraper, oxylabs for Oxylabs scraper.
- Some queries (like 'text' type) skip web searches and use training data, affecting SEO opportunities.
- The 'fan-out' queries reveal ChatGPT runs multiple sub-queries, including site-specific probes, for complex tasks.
- There is a difference between fetched, cited, and mentioned sources; citations require plain text and favor platforms like Reddit over YouTube.
- Ranking logic is server-side and not visible; personalization can influence answers based on user history.
- Local results are limited to two, and shopping queries show variability in sourcing behavior.
- To optimize for ChatGPT, ensure content is scrapable in plain HTML, avoid JavaScript for key data, and focus on third-party coverage and strong pages per claim.

Re: I Stopped "Creating Content"

I Tracked 997 Chrome Extensions That Changed Their Titles

Built 160 micro calculator tools and the keyword data genuinely surprised me

How ChatGPT Picks Sources (I Read the Network Traffic, Not the Outputs)