a day ago
- Survival is the most important goal for a bootstrapped SaaS company; growth must outpace churn.
- Incremental growth is progress; every customer gained net of churn is a win.
- Longevity builds trust and reliability, which matters more than flashy marketing or rapid growth.
- Survival provides time to iterate, refine, and learn what the market needs.
- Giving up guarantees failure; persistence keeps the door open to success.