10 hours ago
- WhatsApp has 3.3 billion monthly users and 98% open rate, with sales conversions 45–60%, much higher than email or traditional channels.
- Many sales happen inside chat conversations rather than on checkout pages; customers prefer asking questions before buying, especially from smaller or unfamiliar businesses.
- Most businesses underuse WhatsApp, often skipping free tools like catalogues, saved replies, and labels that could streamline sales.
- New 'WhatsApp Business Discovery' tools allow customers to find businesses within WhatsApp, turning it from a chat app into a discovery channel.
- Meta is integrating AI agents that can answer questions, recommend products, and qualify leads automatically, but this creates dependency on Meta's platform and future costs.
- Businesses should use WhatsApp fully but maintain customer relationships on their own systems to retain control when Meta changes terms.