- 88.4% of games industry workers, mostly developers, believe generative AI use should be disclosed on digital storefronts like Steam.
- Valve's AI-disclosure policy, introduced in January 2024, was relaxed in January 2025, requiring disclosure only for player-consumed AI content, not efficiency tools.
- 48.7% of survey respondents disagreed with Valve's relaxed approach, while 32.1% agreed and 19.2% were unsure.
- Majority of respondents would disclose AI use for administrative or concepting purposes, indicating strong support for full transparency.