- OpenAI's ad revenue forecast is projected to be 90% short of its five-year target according to Emarketer.
- OpenAI projects $2.5 billion in ad revenue this year and $100 billion by 2030, but Emarketer estimates chatbots will generate under $1 billion this year and $5.41 billion by 2030.
- OpenAI started its ad trial in February and promoted its projections two months later, based on assumptions of capturing search ad budgets and dominating the chatbot ad market.