- Meta is using Europeans' personal data for AI training without consent, citing 'legitimate interest' under GDPR.
- A Gallup study commissioned by noyb found only 7% of German Meta users want their data used for AI training.
- 27% of users were unaware of Meta's plans, and 68.5 million EU users may not know their data is being used.
- Meta's notifications about data usage were seen by less than 50% of users, with older users more aware than younger ones.
- Men are more willing (10%) than women (4%) to allow Meta to use their data for AI training.
- noyb has sent Meta a cease-and-desist letter and is considering a class action, with potential damages up to €137 billion.