Bilingual

Claude's writing style has me on edge
20 days ago
- Benn Stancil's column discusses AI writing, particularly a paragraph from Claude that seemed profound but was empty nonsense.
- The author initially thought Benn might have outsourced writing to Claude, but then learned it was AI-generated text.
- The experience reveals the author's unease with how prevalent Claude's writing style has become across platforms like Reddit, X, Hacker News, and LinkedIn.
- The author feels exhausted by constantly trying to discern if content is human or AI-written, adding a meta layer to reading.
- The piece reflects on Claude's evolving voice and the blurring line between human and AI-generated text, prompting broader concerns about authenticity in writing.
The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
15 days ago
- The authenticity premium matters more than efficiency for emotional connections in marketing.
- Consumers have developed pattern recognition for AI-generated content and often reject it as emotionally hollow or lazy.
- Brands succeeding with AI use it behind the scenes for personalization, optimization, and testing, not as the main idea.
- High-profile failures like Coca-Cola and Meta's AI ads led to backlash due to prioritizing efficiency over authenticity and removing human control.
- AI-generated content is judged as less authentic and can cause moral disgust, even if labeled, hindering engagement.
- Consumers value human creativity in emotional contexts, and AI often fails to understand lived experiences.
- Successful AI implementations (e.g., Spotify, Netflix) are invisible, enhancing experiences without highlighting the technology.
- Brands should use AI as infrastructure, not innovation, and maintain human oversight for strategy and emotional resonance.
- Transparency about AI use may not prevent backlash in craft-based industries like fashion or luxury.
- The divide between thoughtful AI use (serving strategy) and trend-chasing (strategy serving AI) is becoming more apparent.
Punk, or why I don't stream anymore
11 days ago
- Hacker culture was destroyed by spectacle and signaling value, turning it into consumption without participation.
- AI exacerbates the loss of authenticity, making people feel like they're steering when they're not.
- Modern dating profiles and online streams reflect a sanitized, marketable identity with no rough edges.
- Isolation is impossible as the internet is uniform and pervasive, outcompeting the old world.
- Cultural movements get co-opted and sold back in a diluted form, losing their original essence.
- AI and the information war demand inner reality, not just physical participation.
- Revolutions often make things worse, and the current revolution involves AI as a tool in this war.
I Stopped "Creating Content"
a day ago
- The author describes an experience of seeing Michelangelo’s David and humorously notes that labeling such art as 'content' is absurd.
- Bill Gates’ 1996 essay 'Content is King' is cited as a key moment that popularized the term 'content' for commercializing creative work.
- The author reflects on their own journey as an indie business owner, questioning the use of corporate jargon like 'content', 'traffic', and 'distribution channel'.
- Avoiding business terms led to a mindset shift, emphasizing human connections (e.g., 'readers' instead of 'traffic') and authenticity in creative work.
- The conclusion encourages people to consciously choose their own terms for their work, rather than adopting language imposed by business culture.

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#authenticity

Claude's writing style has me on edge

The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

Punk, or why I don't stream anymore

I Stopped "Creating Content"