Hasty Briefsbeta

Bilingual

I Stopped "Creating Content"

14 hours ago
  • The author describes an experience of seeing Michelangelo’s David and humorously notes that labeling such art as 'content' is absurd.
  • Bill Gates’ 1996 essay 'Content is King' is cited as a key moment that popularized the term 'content' for commercializing creative work.
  • The author reflects on their own journey as an indie business owner, questioning the use of corporate jargon like 'content', 'traffic', and 'distribution channel'.
  • Avoiding business terms led to a mindset shift, emphasizing human connections (e.g., 'readers' instead of 'traffic') and authenticity in creative work.
  • The conclusion encourages people to consciously choose their own terms for their work, rather than adopting language imposed by business culture.